Currencies: 
 

Complete style Marketing the Arts: A Fresh Approach (Paperback) by O'Reilly Daragh Kerrigan Finola 3KHGPIPo

Complete style Marketing the Arts: A Fresh Approach (Paperback) by O'Reilly Daragh Kerrigan Finola 3KHGPIPo

  • Price: £25.67
  • Model: 3KHGPIPo
  • 1935 Units in Stock
Add to Cart:


In recent years there have been significant shifts in arts marketing both as a practice and an academic discipline. The relationship between art and the market is increasingly complex and dynamic requiring a transformation in the way the arts are marketed. Marketing the Arts argues that arts marketing is not about the simple application of mainstream managerial marketing to the arts. With contributions from international scholars of marketing and consumer studies this book engages directly with a range of contemporary themes including: The importance of arts consumption and its social dimensions The importance of the aesthetic experience itself and how to research it Arts policy development The art versus commerce debate The role of the arts marketer as market-maker The artist as brand or entrepreneur This exciting new book covers topics as diverse as Damien Hirst's 'For the Love of God' Liverpool's brand makeover Manga scanlation Gob Squad Surrealism Bluegrass music Miles Davis and Andy Warhol and is sure to enthuse students and enlighten practitioners.



Write Review


Review Rating: *
Your Name: *
Your Email: *
Review Title: *
Identifying Code: *
Your review*:

NOTE: HTML tags are not allowed.
NOTE: Reviews require prior approval before they will be displayed
Contact Us
* Required information

*
*